SEO Case Study: Rutherford Search
Rutherford Search is a London & London based recruitment company that focuses on finding talent for Compliance, In-house Legal, Private Practice Legal, Risk, and Financial Crime roles within finance, professional services, and law. Rutherford’s goal was to generate more organic traffic trough their US & UK website.
Project Information's
Client
Rutherford Search
Category
Recruitment
Date
February 25, 2023
Location
London & London
The Challenge
Limited SEO experience, no copywriter, had no plan for making or sharing online content, and lacked a clear strategy for improving their online presence. This situation made it tough for them to stand out in a digital world that’s crucial for reaching more clients and job seekers.
The Results
- 370% Increase in UK organic traffic
- 415% Increase in US organic traffic
- 133% Increase in UK keywords
- 402% Increase in US keywords
Over an 18-month period, Rutherford Search embarked on an ambitious SEO campaign with the primary goal of increasing their organic traffic and enhancing their online visibility in key markets, particularly the UK and the US. The results of this campaign were nothing short of remarkable, showcasing the power of a well-executed SEO strategy even for companies previously unfamiliar with the digital marketing landscape.
In the UK, Rutherford Search experienced a 370% increase in organic traffic. This impressive growth not only reflects the company’s enhanced online presence but also points to a significant improvement in reaching their target audience within the UK’s competitive financial and legal recruitment sector. Alongside this, the number of UK keywords—terms for which Rutherford Search ranked on search engine results pages—saw a 133% rise. This improvement in keyword performance is indicative of the agency’s improved visibility for a broader range of search queries, contributing to their overall traffic increase.
The US market, a crucial territory for Rutherford Search, witnessed even better results. Organic traffic from the US increased by 415%, a clear indication of the campaign’s effectiveness in penetrating this important market.
Such a substantial increase in traffic suggests that more potential clients and candidates in the US were engaging with Rutherford Search’s content than ever before.
Furthermore, the agency achieved a 402% increase in US keywords. This leap in keyword ranking not only amplified their visibility across a wide array of search terms but also underscored the agency’s growing authority and relevance in the US recruitment industry.
These remarkable achievements highlight the transformative impact of the SEO campaign on “Rutherford Search’s” ability to attract and engage with their target audience online. By focusing on key markets and implementing a strategic approach to SEO, the agency significantly increased their organic traffic and enhanced their digital footprint in both the UK and the US, paving the way for continued growth and success in the competitive world of recruitment.