SEO Case Study: Ghostery
Ghostery, known for its commitment to online privacy through its suite of privacy tools, aimed to boost its organic website traffic and enhance brand recognition in the UK and US.
Project Information's
Client
Ghostery
Category
Ad blocking
Date
February 2022
Location
UK & US
The Challenge
Despite its success, with over 100 million downloads and a strong open-source privacy toolset, Ghostery faced challenges in increasing its visibility and attracting more organic visitors to its website.
The Results
- US organic traffic: from 6243 monthly searches to over 47000, over 652% increase
- Ranking US keywords: from 3000 keywords to 52400 over keywords, over 1646% increase
- UK organic traffic: from 1300 monthly searches to over 11625, over 794% increase
- Ranking UK keywords: from 884 keywords to 21120 over keywords, over 2289% increase
During the 24-month SEO campaign, Ghostery saw remarkable growth in both the US and UK markets.
In the US, organic traffic surged from 6,243 to over 47,000 monthly searches, a 652% increase. The number of US keywords for which Ghostery ranked jumped from 3,000 to 52,400, marking an impressive 1,646% growth.
In the UK, monthly organic searches climbed from 1,300 to over 11,625, an increase of 794%. The ranking keywords expanded from 884 to 21,120, showing a staggering 2,289% increase.
This success highlights the effectiveness of Ghostery’s SEO strategies in enhancing online visibility and brand awareness in these key markets.