Google Ads for Charities and Ad Grant Management
Driving business growth through targeted advertising and organic optimisation
Get More Donations & Make an Impact with Google Ads for Charities
Google ads for charities grant offers up to £7,500 ($10,000) per month in free advertising, enabling your organisation to reach a wider audience and drive more donations. By utilising the Google ad grant, we can create impactful campaigns that amplify your mission, engage supporters, and increase visibility. Our expert team assists you through the entire process, from application and campaign setup to ongoing optimisation and compliance, ensuring you maximise this valuable resource to make a meaningful difference.
Ready to boost your charity’s impact?
Your Partner in Sustainable Digital Marketing
London Designs is a full-service digital marketing agency with 15 years of experience, established in 2017. With offices in London and New York City, we offer high-performance marketing solutions on a global scale, focusing on creating tailored strategies that lead to real results.
Our approach centres on delivering tangible success, employing a combination of marketing techniques tailored to meet your brand’s goals. We are committed to sustainability, reducing emissions, and achieving net-zero carbon goals. Our pledge includes planting 50 trees monthly and removing 50 pounds of ocean trash quarterly per client.
Our team is dedicated to excellence, leveraging our expertise to enhance your brand’s presence and achieve your marketing goals. With a results-driven philosophy, we prioritise your objectives and work diligently to exceed your expectations, all while making a positive impact on the environment through our sustainability initiatives.
The Google Ads Grant Program
& The Eligibility Requirements
The Google Ads Grant is a program designed to help non-profit organisations extend their reach and drive more donations through free advertising. Eligible charities receive up to £7,500 ($10,000) per month in Google Ads credits, which can be used to promote their mission, attract volunteers, and raise funds.
What are the Eligibility Requirements
To qualify for the Google Ads Grant, your organisation must meet the following criteria:
- Valid Charity Status: Your organisation must hold a valid charity status in your country. This typically means being registered as a non-profit or charitable organisation according to local regulations.
- Certification Agreement: You must acknowledge and agree to Google’s required certifications regarding non-discrimination and the receipt of donations. This ensures that your organisation adheres to Google’s policies on ethical conduct and inclusivity.
- High-Quality Website: Your organisation needs to have a high-quality website that meets Google’s standards. This includes having relevant and substantial content, clear navigation, and no broken links. The website should be a reflection of your organisation’s mission and services, offering a positive user experience.
- Active Account Management: You must maintain active and responsive account management with consistent ad performance. This involves regularly updating your ad campaigns, ensuring they are relevant and effective, and adhering to Google’s performance requirements, such as maintaining a minimum click-through rate (CTR).
By meeting these eligibility requirements, your organisation can leverage the Google Ads Grant to enhance its online presence and reach a broader audience.
Key Features Of Our Ads Management
Ad Grant Application Assistance
Help with Eligibility Check and Application Process: We provide expert assistance to verify your eligibility for the Google Ads Grant and guide you through every step of the application process, ensuring a hassle-free experience.
Campaign Setup and Management
Comprehensive Campaign Setup: Our team meticulously sets up your ad campaigns, including detailed keyword research to target the most relevant audience for your organisation.Continuous Optimisation: We continuously monitor and refine your campaigns to enhance their performance, ensuring that your ads remain impactful and effective over time.
Compliance and Performance Monitoring
Ensure Ongoing Compliance: We make sure your campaigns consistently comply with Google Ad Grant policies, helping you avoid any issues that could affect your grant status.Real-Time Performance Tracking and Detailed Reporting: We provide real-time tracking of your campaign performance along with detailed reports, giving you valuable insights and enabling you to make data-driven decisions to optimise your advertising strategy.
Google Ads (PPC) Benefits
One of the primary benefits of using Google Ads is enhanced visibility. By leveraging Google’s extensive network, you can reach a much larger audience, driving more donations and increasing engagement with your target demographic. This visibility ensures that your message reaches those who are most likely to support your cause.
Why Choose Us
Competitive rates
Offering unparalleled value at market-leading prices.
Never Too Busy For You
Always available to prioritise your needs.
Short term contracts
We offer both month to month contracts & 3 month contracts.
Proven to generate results
Demonstrably effective in achieving desired outcomes.
How to Get Started With With Pay-Per-Click
Embarking on Pay-Per-Click (PPC) advertising can transform your digital marketing strategy, driving targeted traffic and increasing conversions efficiently. Here’s a step-by-step guide to launching your PPC journey:
Before diving into PPC, clarify what you aim to achieve. Whether it's increasing sales, generating leads, or boosting brand awareness, having clear objectives will guide your PPC strategy and help measure its success.
Embarking on Pay-Per-Click (PPC) advertising can transform your digital marketing strategy, driving targeted traffic and increasing conversions efficiently. Here’s a step-by-step guide to launching your PPC journey:
Getting started with PPC may seem daunting, but following these steps can set you on the path to digital marketing success. With the right approach and ongoing management, PPC can be a highly effective component of your overall strategy.
Our Process for PPC Campaign
Our approach to PPC campaigns is meticulous and tailored, ensuring that every dollar of your marketing investment is optimised for the best returns. We understand that a successful PPC campaign is not a one-size-fits-all solution; it requires a deep understanding of your business, your audience, and your objectives. Here’s a step-by-step look at our process:
Customised PPC Campaigns
Every campaign begins with a thorough analysis of your business and marketing goals. We then craft customised PPC campaigns that align with these objectives, ensuring that each campaign is specifically designed to meet your unique needs. This customisation allows us to target your audience more effectively, increasing the likelihood of conversion and maximising ROI.
Integrating Your PPC with Overall Marketing Strategy
We believe that PPC should not exist in a vacuum. Our team works to integrate your PPC campaigns with your overall marketing strategy, creating a cohesive and unified approach to your digital marketing efforts. This integration ensures that all aspects of your marketing work together harmoniously, amplifying the impact of your PPC campaigns and contributing to your overall business goals.
Optimising Your Marketing Investment
Our focus is always on maximising the efficiency and effectiveness of your PPC campaigns. We continuously monitor and analyse the performance of your campaigns, making data-driven decisions to optimise your investment. Through careful management and ongoing optimisation, we ensure that your PPC efforts deliver the highest possible return.
Leveraging Different PPC Strategies
Recognising that the digital landscape is constantly evolving, we employ a variety of PPC strategies to keep your campaigns ahead of the curve. From targeting improvements and bid adjustments to exploring new ad formats and platforms, we are always looking for innovative ways to enhance your PPC campaigns. This proactive approach allows us to adapt to changes in the market and capitalise on new opportunities as they arise.
Our process is designed to make your PPC campaigns as effective and efficient as possible. By customising our approach, integrating PPC with your broader marketing strategy, optimising your investment, and leveraging a variety of PPC strategies, we ensure that your campaigns achieve your desired outcomes. Trust us to guide you through the complexities of PPC and deliver results that drive your business forward.
FAQs on PPC and Google Ad Grants for Charities
PPC (Pay-Per-Click) advertising for charities is a digital marketing strategy where organisations pay a fee each time their ad is clicked. This can increase visibility, drive traffic to your website, and help attract more donations and volunteers. Additionally, through Google Ad Grants, charities can receive up to £7,000 ($10,000) a month in free Google Ads credit, which can be used to get more donations and have a bigger impact.