In the context of link building, outreach involves actively contacting website owners, bloggers, and influencers to create links back to your website. This process is typically handled by an outreach team, which uses manual outreach methods to negotiate and secure these links. Effective outreach is crucial because it ensures that the content linking back to your site adds value and relevance, enhancing your efforts and boosting your site’s authority.

Search engine rankings determine how high your website appears on search engine result pages when users search for keywords related to your business. High rankings can lead to increased visibility, more traffic to your website, and greater potential for conversions. Essentially, the higher you rank, the more likely users are to find your website, which is crucial for any digital marketing strategy.

A link building campaign includes a series of planned activities aimed at generating high-quality backlinks to boost your website’s rankings. This process involves identifying target websites, crafting outreach strategies, creating valuable content, and monitoring the results. Link building work is often a long-term effort, involving continuous adjustments and optimisation to align with evolving standards. Successful campaigns usually feature bespoke backlinking strategies tailored specifically to meet the unique needs and goals of a business.